Build apps and get a Windows Phone 8

UPDATE May 29, 2013: We’re all out of devices at the moment, so you cannot participate in this promotion any longer. Please keep an eye out for future promotions and thanks to all participants for making this another success!

We have a small amount of Nokia Lumia 820 developer phones available, which you can get by building apps. The phones are Nokia developer devices, which are all black, and are set to receive updates before regular retail phones.

Nokia Lumia 820 developer phone

Because of the nature of the phones, they cannot be resold and you receive them from Microsoft as a loaner device, but we’re sure you’ll love them and wouldn’t want to part with them anyway. The terms and conditions to get a device are listed below.

The rules

To get one of these Nokia Lumia 820 developer phones, follow these simple rules:

  • Let us know you are participating at the Windows Phone Support NL e-mail address ( Make sure you include “Build apps for Windows Phone – April” in the subject.
  • Publish four apps to the Windows Phone Store with a developer account registered in the Netherlands
  • The apps should be available as a native Windows Phone 7 and Windows Phone 8 build (so separate builds). Tips on how to do this are listed below
  • Once you have 3 apps published and available, let us know your publisher name and app links at the Windows Phone Support NL e-mail address, so we can reserve your phone (make sure you include “Build apps for Windows Phone – April” in the subject. We have a limited amount of phones, so we’ll update this blog post when we’re out
  • You have until June 10 2013 to have all 4 apps published and available in the Windows Phone Store and let us know your publisher name and app links at the Windows Phone Support NL e-mail address
  • Only apps that are published after April 19 2013 are eligible, so your existing apps don’t count unfortunately
  • We are expecting to ship the devices on June 1 2013 at the earliest, so please keep this in mind. We will, however, reserve the devices on a first come, first serve basis

If you have any questions or ideas, please let us know, we’re happy to help. If you’re wondering how to build Windows Phone apps without a phone, you’ll be happy to know that the emulators in our developer tools are very good to test your apps. Furthermore, you’re welcome at our office in Schiphol every 2 weeks for our app consultation hours. Send an e-mail to for more information about the app consultation hours.

Windows Phone 7 and Windows Phone 8

As mentioned above, one of the requirements we have is that your app is available as a Windows Phone 7 and Windows Phone 8 version. I have a Windows Phone starting template available that provides a base architecture to accomplish a Windows Phone 7 and Windows Phone 8 version of your app with shared source code. The reasoning behind this requirement is to provide users with the best experience possible on their device and to maximize the reach of your app.


In summary, start building apps and let us know when 3 of your apps are published in the Windows Phone Store, so we can reserve your phone. Publish all 4 apps before June 10 2013 to get a Nokia Lumia 820 Windows Phone. If you miss this date, we will start approaching people on the back-up list, so it’s always useful to submit your apps and let us know.

If you want more information, let us know at and register at so we can contact you via e-mail/telephone.

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21 thoughts on “Build apps and get a Windows Phone 8

  1. Pingback: Nieuwe actie “Bouw apps en ontvang een Windows Phone” - MSDN The Netherlands Team Blog - Site Home - MSDN Blogs

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  3. Pingback: Nieuwe developer actie : een Lumia 820 voor 4 apps -

  4. I am sure these kind of promotions are very cool and all, but arent you scared that it will affect the overall app quality in the store? I can imagine developers will rush their apps now without proper testing or any added value to be able to aquire a phone.

    • Hey Bastiaan,

      I understand your concern, but in our experience this is not the case. The idea behind this promotion is to get developers to use/try our platform and tools. The rationale behind multiple app submissions is the value this Phone Dev Kit represents to us and what we think is a fair trade.

      If an app is really broken/bad they always have the opportunity to update the app or we have the ability to block a release to the Store. Do note that an account is identifiable and developers do not want to have “bad apps” on their resume 😉


  5. Goodday Rajen,

    Last Saturday I had sent a mail to that I have finished my apps and they have also been certified but I haven’t received word yet. Do you have any idea how long this usually takes?

    • Hi Nico,

      If you signed the document, expect your Phone to be shipped soon. They’re sent in batches, so please be patient 🙂 Thanks!

    • Hi Monika,

      As mentioned on top of the post, we’ve ended this promotion on May 29th. Keep an eye out for new promotions in the future!

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